Multiple Choice
In the context of global marketing,which of the following best represents a defensive goal?
A) An American entertainment company's desire to secure technological innovation developed in France
B) An Italian multiplex corporation aiming to increase its long-term growth and profit prospects by expanding its services to other nations
C) An automobile manufacturer planning to go overseas in the hopes of increasing its sales revenue
D) A fast food chain planning to improve its overall market position across different nations by catering to the local needs of each nation
Correct Answer:

Verified
Correct Answer:
Verified
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