In the Context of Global Marketing,which of the Following Best

Multiple Choice

In the context of global marketing,which of the following best represents a defensive goal?

A) An international apparel brand's goal to conduct research across its areas of operation in order to find customer preferences and improve overall market position
B) A Swiss chocolate firm's plan to expand its operations to India to reap the benefits of economies of scale
C) An American candy manufacturer's ambition to take advantage of the differences in operating costs between countries
D) An Italian pizzeria's desire to enter into a franchising agreement with a firm in the United States to enhance its profit prospects