Which of the Following Is True of Global Marketing

Multiple Choice

Which of the following is true of global marketing?

A) A marketing manager has different controllable decision variables in domestic and nondomestic markets.
B) Marketing globally is not similar to marketing at home.
C) Environmental differences do not affect the development of marketing programs in both domestic and nondomestic markets.
D) Firms invest in foreign countries for the same basic reasons they invest in their own country.