Which of the Following Is True of Local Advertising Agencies

Multiple Choice

Which of the following is true of local advertising agencies?

A) Companies using local advertising agencies are able to take advantage of economies of scale.
B) Local advertising agencies in emerging markets take a more entrepreneurial and fresher approach to advertising than global agencies.
C) Local advertising is always more successful than advertising through global agencies.
D) Local advertising agencies are better than global agencies in adapting a firm's message to different cultures.