Mark,an Employee of Easel Co

Multiple Choice

Mark,an employee of Easel Co. ,an American-based multinational firm,was transferred to Japan to oversee the operations there.He was surprised to find that the Japanese employees addressed their coworkers only by their last names and rarely made eye contact with each other.Moreover,Mark found it difficult to adjust to the local customs.Which of the following problems with entering a foreign market did Mark face?

A) Legal risk
B) Political uncertainty
C) Economic risk
D) Cultural misunderstanding