In the Context of Entry and Growth Strategies for Global

Multiple Choice

In the context of entry and growth strategies for global marketing,which of the following is most likely a disadvantage of licensing?

A) A firm risks giving up control of proprietary knowledge to its competitors.
B) A firm needs to delegate marketing responsibility for a product to foreign agents who may or may not be dependable.
C) A firm is likely to see an increase in manufacturing costs,a deceleration in technological diffusion,and a reduction in new product development.
D) A firm lacks tight control over manufacturing,marketing,and strategy that is required for realizing economies of scale.