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    A Preface To Marketing Management
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    Exam 12: The Marketing of Services
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    According to the Goods-Service Continuum,which of the Following Is Entirely
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According to the Goods-Service Continuum,which of the Following Is Entirely

Question 62

Question 62

Multiple Choice

According to the goods-service continuum,which of the following is entirely intangible?


A) An oil change
B) A taxi ride
C) An air flight with lunch
D) A golf club

Correct Answer:

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