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    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 12: The Marketing of Services
  5. Question
    _____ Refers to a Service Provider's Efforts to Understand a Customer's
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_____ Refers to a Service Provider's Efforts to Understand a Customer's

Question 83

Question 83

Multiple Choice

_____ refers to a service provider's efforts to understand a customer's needs and then to provide,as best as possible,individualized service delivery.


A) Assurance
B) Intangibility
C) Empathy
D) Quality

Correct Answer:

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