Multiple Choice
Martha had an important meeting after lunch and wanted to avoid the hassle of waiting in line to get a meal at the cafeteria.Hence,she bought a sandwich from a vending machine that was costlier than the meal at the cafeteria.Which of the following influenced Martha's purchase decision?
A) Psychological costs
B) Quality costs
C) Behavioral costs
D) Time costs
Correct Answer:

Verified
Correct Answer:
Verified
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