Multiple Choice
Rubrix,a leading animation and gaming company,launches its video game console at an introductory price of $189.00,which is relatively low for products of this category.The reasoning behind this low pricing is that Rubrix expected fierce competition to move in rapidly.Also,the demand for video game consoles varied according to the price sensitivity of prospective customers.Identify the pricing policy used here.
A) Penetration policy
B) Markdown policy
C) Skimming policy
D) Going-rate policy
Correct Answer:
Verified
Correct Answer:
Verified
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Q20: _ is defined as a cost-oriented pricing
Q21: Which of the following factors is primarily
Q22: Markup pricing is a variation of cost-oriented
Q23: _ is most often used to describe
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Q26: Which of the following is true of
Q27: A firm tends to use penetration pricing
Q28: Which of the following kinds of pricing
Q29: _ are payments to retailers to get