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Hilda Wants to Purchase an Expensive Denim Jacket from Alven's

Question 45

Multiple Choice

Hilda wants to purchase an expensive denim jacket from Alven's Corner,a premium apparel store.Her friend,Martha,suggests that Hilda buy the same jacket for half the price from a discount store in her neighborhood.Hilda,however,believes that the high cost of the jacket in Alven's Corner is an indication of its premium quality,and so she's willing to pay more.Which of the following psychological pricing strategies has Alven's Corner used to price its product?


A) Odd pricing
B) Prestige pricing
C) Bundle pricing
D) Option pricing

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