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A Gas Station in South Ventalia Charges $4

Question 42

Multiple Choice

A gas station in South Ventalia charges $4.99 instead of $5.00 for regular gas and $9.99 instead of $10.00 for premium gas to encourage its customers to believe that its prices are low.This is an example of _____.


A) prestige pricing
B) bundle pricing
C) markup pricing
D) odd-even pricing

Correct Answer:

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