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An Administered Vertical Marketing System Is Exemplified By

Question 61

Multiple Choice

An administered vertical marketing system is exemplified by:


A) an independent retailer uniting with other retailers to manage resources jointly.
B) the franchise program of a parent company with an independent contractor.
C) the long-term relationship of a popular retailer with its regular suppliers.
D) a wholesaler who contracts with many retailers to carry out distribution.

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