Multiple Choice
Which of the following is true of a corporate vertical marketing system?
A) It unites independent retailers for the purposes of pool buying to improve their competitive position.
B) It has a strong channel leader at or near the end of the channel.
C) It is exemplified by the franchise system of a popular apparel store.
D) It involves a manufacturer's single ownership of two or more levels of a channel.
Correct Answer:
Verified
Correct Answer:
Verified
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