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  2. Topic
    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 9: Personal Selling, Relationship Building, and Sales Management
  5. Question
    Which of the Following Is True of Personal Selling
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Which of the Following Is True of Personal Selling

Question 3

Question 3

Multiple Choice

Which of the following is true of personal selling?


A) It is suitable for technically complex products.
B) It is most suited to goods that can be presold.
C) It discounts the use of sales force as insignificant.
D) It leads to improper buying decisions on the part of consumers.

Correct Answer:

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