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  2. Topic
    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 9: Personal Selling, Relationship Building, and Sales Management
  5. Question
    Which of the Following Is a Variation of the Customer
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Which of the Following Is a Variation of the Customer

Question 37

Question 37

Multiple Choice

Which of the following is a variation of the customer structure of organizing sales force?


A) Geographical structure
B) Functional management
C) Product structure
D) Major account management

Correct Answer:

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