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    A Preface To Marketing Management
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    Exam 9: Personal Selling, Relationship Building, and Sales Management
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    The Second Step in the Prospecting Process of Customers Involves
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The Second Step in the Prospecting Process of Customers Involves

Question 40

Question 40

Multiple Choice

The second step in the prospecting process of customers involves _____.


A) generating leads
B) customizing prospects
C) screening prospects
D) randomizing leads

Correct Answer:

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