Marketers Who Seek to Accomplish the Strategic Goals of Marketing

Multiple Choice

Marketers who seek to accomplish the strategic goals of marketing communications are:

A) less likely to build relationships with their organizations' channel members.
B) more likely to focus on generating awareness of their existing products rather than their new products.
C) more likely to build positive images for their brands and add meaning to their products.
D) less likely to use modern technology to stay close to their customers and identify prospects.