Venus Inc ,A Producer of High-End Computer Software,provides Merchandising Aids to to Its

Multiple Choice

Venus Inc. ,a producer of high-end computer software,provides merchandising aids to its distributors in the form of interactive videos on the application of the software.It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products.It aims to accelerate the sales of its newly launched product through these measures.In this scenario,Venus Inc.is employing a _____.

A) profile marketing strategy
B) push marketing strategy
C) pull marketing strategy
D) target marketing strategy