Monarch Inc

Multiple Choice

Monarch Inc.manufactures Kuddles fabric softener.The company uses the image of a stuffed bear named Kuddles in television and print ads to promote its product.The bear,which is used for the purpose of sales promotion,also appears on T-shirts and on Monarch Inc's official Website,an online interface that connects the company to its customers.Recently,the Kuddle bear appeared as a spokesperson for a children's literacy campaign sponsored by Kuddles fabric softener.In this scenario,Monarch Inc.is combining all the aspects of marketing communication to present a consistent message through _____.

A) functional department planning
B) traditional marketing communication
C) holistic marketing
D) integrated marketing communication