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    A Preface To Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    The Number of Different Targeted Audience Members Exposed at Least
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The Number of Different Targeted Audience Members Exposed at Least

Question 4

Question 4

Multiple Choice

The number of different targeted audience members exposed at least once to an advertiser's message within a predetermined time frame is known as:


A) average frequency.
B) reach.
C) width.
D) depth.

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