The Per-Unit Expenditure Method of Determining Advertising Budgets Is Best

Multiple Choice

The per-unit expenditure method of determining advertising budgets is best exemplified by:

A) a television manufacturer spending a fixed monetary amount on advertising for each unit of the product expected to be sold.
B) the manager of a clothing company estimating the advertising budget on the basis of research findings.
C) a grocer using the availability of current revenues to set the upper limit of the advertising budget.
D) the manager of an automobile manufacturing company taking a percentage figure and applying it to either past or future sales.