Multiple Choice
In terms of the advertising communication process,translating a product idea or marketing message into an effective ad is called:
A) encoding.
B) allocating.
C) disseminating.
D) positioning.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q17: The per-unit expenditure method of determining advertising
Q18: Which of the following is true of
Q19: Which of the following products is most
Q20: In which of the following methods of
Q21: The number of times,on average,that audience members
Q23: Which of the following methods of determining
Q24: Which of the following is a type
Q25: Which of the following is a method
Q26: _ is a form of direct marketing.<br>A)Personal
Q27: An advertising expenditure approach that initially formulates