Which of the Following Statements About the Various Methods of Establishing

Multiple Choice

Which of the following statements about the various methods of establishing advertising budgets is true?

A) The per-unit expenditure approach is most popular in retailing.
B) The percent-of-sales method is popular with higher-priced merchandise.
C) The all-you-can-afford approach to budgeting is essentially a "followership" strategy.
D) The task approach is often used in conjunction with the research approach.