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Forever Ageless,a Cosmetic Manufacturer,introduces a New Range of Anti-Wrinkle Creams

Question 35

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Forever Ageless,a cosmetic manufacturer,introduces a new range of anti-wrinkle creams.The company pays slotting allowances to a retailer in advance to ensure that its products are placed at the front counter of the store where sales are much greater than along the aisle.This act by Forever Ageless is an ethical and legal concern associated with _____.


A) advertising
B) public relations
C) sales promotion
D) personal selling

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