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    A Preface To Marketing Management
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    Exam 8: Integrated Marketing Communications
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    Which of the Following Is an Advantage of Magazines Over
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Which of the Following Is an Advantage of Magazines Over

Question 68

Question 68

Multiple Choice

Which of the following is an advantage of magazines over newspapers as an advertising medium?


A) Long closing periods
B) Intense coverage of local markets
C) High believability of printed word
D) Reproduction quality

Correct Answer:

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