Which of the Following Statements Is True of the Strategic

Multiple Choice

Which of the following statements is true of the strategic goal of retaining customers?

A) It costs far more to attract a new customer than to retain an existing customer.
B) Producers tend to seek out new customer segments instead of trying to retain old ones.
C) Interactive modes of communication do not assist marketers in increasing the value of their products.
D) Including salespeople in the supply chain can be obtrusive to retaining consumers and end-users.