Multiple Choice
Which of the following statements is true of the cost per thousand (CPM) method of measuring efficiency in the advertising industry?
A) It refers to the dollar cost of reaching 1,000 prospects.
B) Its chief disadvantage relates to its complexity.
C) It does not allow for a common base of comparison between differing media types.
D) It strongly discounts the positive effects theory.
Correct Answer:
Verified
Correct Answer:
Verified
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