Which of the Following Is a Reason Behind Companies' Efforts

Multiple Choice

Which of the following is a reason behind companies' efforts to cut back on trade and other promotions?

A) To force brand-loyal customers to pay unusually high prices when a product is not on special
B) To reward retailers with a portion of the trade allowance money as profit
C) To improve efficiencies in manufacturing and distribution systems
D) To increase a manufacturer's inventories