Which of the Following Is a Typical Reason for Eliminating

Multiple Choice

Which of the following is a typical reason for eliminating new product ideas during the idea screening stage?

A) Most new product ideas have already been heard and evaluated.
B) Firms lack the expertise to efficiently assess the worth of the new ideas.
C) The technology available is not sufficient to produce the product at a profit.
D) Shortage of time results in new ideas being eliminated without proper analysis.