Multiple Choice
Best City Corp.opened stores at nine different locations in Manhattan.It wanted to gauge customers' reactions to 80 cell phone brands from popular manufacturers.Shoppers had the option to choose from seven different service providers.Based on positive customer reaction and the success of these stores,Best City Corp.opened stores nationwide.This is an example of _____.
A) product development
B) test marketing
C) project planning
D) idea screening
Correct Answer:
Verified
Correct Answer:
Verified
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