Jumpstart Inc

Multiple Choice

Jumpstart Inc. ,an automobile manufacturer,are better-known as the pioneers in the production of battery-operated cars.These cars were a huge success in the initial years of their launch,and Jumpstart manufactured them in huge volumes.However,over a period of time,consumer needs evolved and consumers sought more sophisticated technology-driven cars,leading to a considerable dip in the sales of these cars.This scenario illustrates the _____ risk that was not considered during the idea screening phase.

A) functional
B) hierarchical
C) market
D) internal