Whizzle Corp

Multiple Choice

Whizzle Corp.first introduced a line of toothpastes under the Whizzle brand name.A few years later,it introduced two different products,a mouthwash and a chewing gum,using the same brand name.Whizzle is using a _____ strategy to market its products.

A) line extension
B) multibranding
C) brand extension
D) joint branding