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    A Preface To Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    A _____ Refers to a Market That Is Typically Characterized
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A _____ Refers to a Market That Is Typically Characterized

Question 84

Question 84

Multiple Choice

A _____ refers to a market that is typically characterized by a limited number of buyers.


A) horizontal market
B) matrix market
C) vertical market
D) parallel market

Correct Answer:

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