A Producer of Alcoholic Beverages Produces Four Different Brands of Beer

Multiple Choice

A producer of alcoholic beverages produces four different brands of beer: BlackStar,BlueStar,Grandeur,and Holmes.BlackStar is a standard brew,while BlueStar has a low alcohol content.Grandeur is low in calories,and Holmes has a high alcohol content.In this case,the manufacturer uses different brand names for each of its products to:

A) associate the image of one product with that of another.
B) increase consumer brand awareness.
C) enter a new product class.
D) target specific market segments more efficiently.