In the Context of Geodemographic Segmentation,which of the Following Is

Multiple Choice

In the context of geodemographic segmentation,which of the following is true of the Nielsen PRIZM system?

A) It provides information about the number of establishments,sales volume,and number of employees in each industry broken down by geographic area.
B) It is used to position products by focusing on their superiority to competitive products based on one or more attributes.
C) It is a visual depiction of customer perceptions of competitive products,brands,or models.
D) It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.