A Store That Sells Art Supplies Has Established the Makers

Multiple Choice

A store that sells art supplies has established the Makers segment of the VALS™ framework to be the most ideal segment to target.According to the market segmentation process,which of the following steps must the store undertake next?

A) Complete a situation analysis to determine objectives and threats
B) Decide on the segmentation approach to be used
C) Position the product favorably in the minds of its customers
D) Finalize the marketing mix or mixes to be used for the segment