Which of the Following Statements Is True of a Firm's

Multiple Choice

Which of the following statements is true of a firm's decision to "mass market" a product?

A) This decision considers market segmentation analysis to be an optional requirement.
B) This decision should be reached only after a market segmentation analysis has been conducted.
C) This decision requires that a company select a target market first.
D) This decision can be reached only after the firm develops the marketing mix.