Multiple Choice
Which of the following is a key market characteristic of organizational buying behavior?
A) Advertising and other forms of promotion are technical in nature.
B) Demand for industrial products and services is derived from consumer demand.
C) Products or services are technical in nature and are purchased on the basis of specifications.
D) Direct selling to organizational buyers is the rule,and distribution is very important.
Correct Answer:
Verified
Correct Answer:
Verified
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