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    A Preface To Marketing Management
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    _____ Is an Organizational Buying Trend in Which All of a Particular
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_____ Is an Organizational Buying Trend in Which All of a Particular

Question 43

Question 43

Multiple Choice

_____ is an organizational buying trend in which all of a particular type of product is purchased from a single supplier.


A) Multi branding
B) Franchise extension
C) Dual branding
D) Sole sourcing

Correct Answer:

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