In the Context of Psychological Influences on Consumer Decision Making,which

Multiple Choice

In the context of psychological influences on consumer decision making,which of the following statements is true of product knowledge?

A) It is comprised of momentary moods or momentary conditions that influence consumer behavior.
B) It is perceived either consciously or subconsciously and has considerable effect on product and brand choice.
C) It influences how quickly a consumer goes through the decision-making process.
D) It influences what consumers think about products and what emotions they experience in purchasing.