Which of the Following Statements Is True of the Marketing

Multiple Choice

Which of the following statements is true of the marketing concept?

A) It emphasizes that profitable marketing begins with the discovery and understanding of consumer needs.
B) It emphasizes that profitable marketing begins with the development of a marketing mix to satisfy consumer needs.
C) An understanding of consumers and their needs and purchasing behavior is incidental to successful marketing.
D) Every theory of consumer behavior completely explains why consumers behave as they do.