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Robert,who Needs a New Car,has Been Looking at Several Automobile

Question 57

Multiple Choice

Robert,who needs a new car,has been looking at several automobile magazines and websites to find a model that he can afford.He has also been asking his friends whether they know of places that offer good deals on cars.Robert is currently in which stage of the decision-making process?


A) Purchase decision
B) Postpurchase evaluation
C) Need recognition
D) Alternative search

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