Spark Inc ,An Online Fashion Brand,is Scouting for Locations to Open

Multiple Choice

Spark Inc. ,an online fashion brand,is scouting for locations to open its first brick-and-mortar store in New York.It assigns researchers to various commercial intersections in the city and asks them to make a brief study of the movement of people around these intersections.The information gathered from this research will help Spark pick the most viable location.This type of research is best classified as _____.

A) survey research
B) observational research
C) experimental research
D) focus group research