Multiple Choice
A marketer of yo-yos wants to know how an increase in price will affect its sales.It uses a test store where it increases the price of the yo-yos by 15 percent and then studies its impact on sales.Comparing its sales in the test store with those in other stores provides information about the likely impact of a price change in the overall market.Identify the type of market research method most likely used in this scenario.
A) Experimental research
B) Mathematical modeling
C) Observational research
D) Focus group
Correct Answer:
Verified
Correct Answer:
Verified
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