Multiple Choice
Far-n-Wide,a travel agency,wants to implement market segmentation to target people who travel at least once a week for business.The ticketing data from all its outlets is consolidated in the company database and used to identify consumers who constitute this frequent-flyer segment.What type of research method is the company most likely using?
A) Mathematical modeling
B) Observational research
C) Qualitative research
D) Experimental research
Correct Answer:
Verified
Correct Answer:
Verified
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