Which of the Following Statements Is True of Conducting Marketing

Multiple Choice

Which of the following statements is true of conducting marketing research?

A) Marketing research delivers the most accurate results when it involves applying quantitative techniques in the beginning of the research.
B) Marketing research suppliers are a better choice than internal researchers when they have special expertise in a particular type of research.
C) Marketing research is seldom fruitful if contracted to outside parties.
D) Marketing research conducted internally is most reflective of a company's position.