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    A Preface to Marketing Management Study Set 1
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    Exam 12: The Marketing of Services
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    As Opposed to Customers, Clients
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As Opposed to Customers, Clients

Question 35

Question 35

Multiple Choice

As opposed to customers, clients:


A) are considered to be mere statistics.
B) are served by the first person available.
C) have no strong reason to feel loyalty to the service provider.
D) are served on an individual basis.

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