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    A Preface To Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Off-Peak Pricing Is Generally Used To
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Off-Peak Pricing Is Generally Used To

Question 52

Question 52

Multiple Choice

Off-peak pricing is generally used to:


A) overcome problems associated with the homogeneity of services.
B) deal with the fluctuating demand for services.
C) create service perishability and fluctuating demand.
D) separate the service provider from a service.

Correct Answer:

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