Bundle Pricing Is a Psychological Pricing Strategy in Which

Multiple Choice

Bundle pricing is a psychological pricing strategy in which:

A) prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
B) a high price is charged to create a signal that the product is exceptionally fine.
C) several products are sold together at a single price to connote value and convenience for customers.
D) prices are set exclusively on the cost of the product and historical prices.